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This group project focuses on creating a digital platform that redefines the way designers and clients begin working together. The prototype was built in Figma.
Overview
The platform is designed for freelance graphic designers and design studios who want to streamline the early stages of collaboration with their clients. Instead of building a new brief or onboarding process for every project, designers simply send clients a link to the platform. Clients go through an emotionally driven, experience-focused questionnaire that helps them define their needs and expectations around the specific design project. The questionnaire also prepares them for a shared creative session with the designer. At the end, a personalized moodboard is generated, which both sides can edit and refine together, leading to a clear brief and aligned vision for the project.
Goals
My goal was to create a system that reduces friction, miscommunication, and endless revisions—common pain points in the client-designer relationship. By guiding clients through a structured yet intuitive process, and enabling real-time collaboration, the platform helps both sides save time, avoid misunderstandings, and build a strong creative foundation.
experience
Throughout the project, I worked on refining the user flow, starting from the initial questionnaire experience, through the visual clarity of the moodboard, to the final presentation page. I focused on turning vague ideas and emotions into a structured, usable tool that supports meaningful communication and creative alignment between designer and client.
Digital Products Masterclass at Shankar College, 2024